CREATIVE DIRECTOR

About

Studio

Yves Peitzner is a Munich-based artist and creative director whose work transforms spaces into immersive, multi-sensory environments where art, technology, and human emotion converge.

For Peitzner, art is less about what you see, more about what you feel. His philosophy - feeling is seeing - guides a practice that seeks to counter the noise of contemporary life by creating moments of resonance, contemplation, and inner connection.

He uses technology to make the invisible visible - turning data, sound, and light into experiences that reveal hidden emotional, social, and natural dimensions.
Yet even at its most advanced, his work remains profoundly human-centered: technology is never the goal, but a tool to deepen emotional connection and bring people closer to themselves and to each other.

Alongside his artistic practice, Peitzner works as a creative director with cultural institutions, scientific institutes, and global brands, crafting experiences that merge poetic vision with cutting-edge innovation.

He also teaches at the University of Applied Sciences in Munich, sharing his expertise in media spaces and experiential design with the next generation of artists and designers.

AWARDS

Gold “Eurobest Award” | Winner “Red Dot Design Award” | Winner “Cresta Awards” | Silver “Cannes Corporate Awards” | Silver “London International Awards” | Silver “Viral Video Awards” | Bronze “Cannes Lions” | Silver “Die Klappe” | Bronze “Spotlight Award” | Finalist “New York Festivals” | Finalist New York “Webby Awards” | Finalist “Viral Video Awards”

CLIENTS

Adidas | BMW | Bulthaup | Chobani | Dornbracht | Fraunhofer Institut | Google | Haus der Kunst | Helmholtz Institut | Helwett Packard | Hyatt Hotels & Resorts | HUSH, New York | Instagram | INFINIX | NASA Jet Propulsion Laboratory | Mercedes Benz | The New York Times | Procter & Gamble, | Phillips | Red Bull | Renault | Sony | SKY Television | Sephora | Samsung | SK Hynix | The Tech Interactive Museum | Tamschick Media & Spaces | W Hotels | White Box Gallery

SELECTED EXHIBITIONS

2025:
”Welcome Home”, Live Visuals for Mercedes IAA, Munich
”Gefühlsrauschen”, Nuernberg Digital Festival, Germany
”Sentient Light”, Vivatec Paris, France
“Timeless Brlliance”, Immersive audiovisual installation, Inhorgenta Munich, Germany

2024:
Interactive Light Installation “BIOVOLT”, Infinix Mobile Launch, Malaysia
Interactive audiovisual exhibition installation ”Infinite Reflections”, Inhorgenta, Munich
LED light installation “From Dusk Til Dawn” MixC Wuxi Mall, China
Ocean Dreams, Generative Digital Art Piece, SK Hynix HQ, Palo Alto, USA
Timeless Spaces Digital Art Series, Irrigo, Bobigny
Timeless Spaces Digital Art Series, CBX, Paris La Défense

2023:
AI and brain sensor driven light installation “Tunnel of Sentient Light”, Feno Light headquarters, Munich
Video installation “Timeless Spaces - Deep Cuts”, Metagonia Conference, Austria
Digital Art Series Ocean, Plastic 1 & Plastic 2, Aiom HQ Lobby, Paris

2022:
AI driven LED light sculpture “Garden of Forking Paths”, Hemlholtz Zentrum Munich
Audiovisual Installation “Timeless Spaces” Glow Festival, Shenzen, China

2021:
Interactive audiovisual installation “Collective Intelligence”, BMW China
Video installation “Timeless Spaces” HNES, Paris
Video installation “Liquid Glass Rain”, Pullman La Defense, Paris

2020:
Interactive audiovisual installation “Vanishing Places”, Art Biesenthal, Berlin
Interactive projection mapping dance performance “Distorted Vanity”, White Box Gallery, Munich

2019:
Video installation “SKY”, Andaz Hotel Lobby, Munich
Interactive audiovisual installation “Resonance”, The Tech Interactive Museum, San José

2018:
Interactive audiovisual installation “The Giving Tree”, Grand Central Station, New York
Interactive light installation “Light Forrest”, Instagram, San Francisco

2017:
Projection mapping perfomance „Distorted Vanity“, Selfciety Exhibition, Whitebox Gallery Munich
Interactive audiovisual installation „FLUX“, INHORGENTA MUNICH jewelry trade show, Munich
Generative projection mapping installation „Circulatory System“, Itaú Cultural, Sau Paulo
Interactive sound & light installation „DIGITAL ECHO“, Schwabinger Tor, Lange Nacht der Museen, Munich

2016: 
Projection mapping perfomance „Distorted Vanity“, Haus der Kunst, Munich
Interactive light installation „Dallmayr“ , Munich

2015:
Interactive magazine exhibition Best Brand Awards, Shanghai
Interactive audiovisual Installation „Superficialities“, Unpainted Media Art Fair, Munich

2014:
Interactive visual installation „E.L.V.I.S“, Unpainted Media Art Fair, Munich

2010:
Video installation „Dornbracht Tryptich“ ISH Frankfurt
Light & sound installation „Light at the End of the Tunnel“, Stadtmuseum Munich