For BMW, we transformed the production of the 1 Series into an audiovisual performance. Filmed inside the Regensburg production plant, the installation reimagined the car factory not as a purely industrial space, but as a stage.
Every sound—machines, tools, engines, the car itself—was recorded on site and composed into a driving techno track.
The film was then edited not as a documentary, but as a music video, syncing rhythm and image into a dynamic whole. In doing so, we developed a new visual language for the brand: modern, energetic, and far removed from traditional factory imagery.
Collaborators:
Creative Producer: Yves Peitzner
Art Direction: Mirko Borsche
Director: Daniel Falk
Camera: Marcus Adam
Sound: Jonas Imbery
Production: The Brainstormclub