For Chobani’s 10th anniversary, Yves Peitzner worked with HUSH as Freelance Design Director to create an interactive installation at Grand Central Station in New York. Conceived as a “Giving Tree,” the work transformed one of the city’s most iconic public spaces into a living garden of light and color. Visitors were invited to plant digital seeds, each one blossoming into the illuminated canopy above. Every interaction carried real impact: for each seed planted, Chobani donated a case of yogurt to No Kid Hungry. With more than 22,000 contributions in a single day, the installation became both a collective artwork and a large-scale gesture of generosity—an experience where personal participation grew into shared nourishment and community, witnessed at the heart of New York.
Collaborators:
Design Agency: HUSH
Design Director: Yves Peitzner