CREATIVE DIRECTOR
mercedes_index.gif

MERCEDES BENZ PAVILLION - IAA MUNICH

Real-Time Visuals for a Live VJ Performance

For the Mercedes-Benz Pavilion at IAA Munich, I was invited by Mirko Borsche and Benny Roeder to create a live visual show that brought sound and image into real-time dialogue.

We developed a custom software system that translated the DJ set into AI-generated visuals, wild, dynamic, sometimes abstract, sometimes not, but always continuously evolving. Nothing was pre-rendered; the entire performance was created live through generative design and real time AI generated machine vision.

As the visuals unfolded across the architectural space, the atmosphere shifted. Visitors stopped, looked up, and stayed. The room filled with curiosity and delight — a shared moment powered by sound, light, and presence.

Collaborators:

Commisioned by: Mercedes-Benz & Atelier Markgraph
Concept & Visuals: Yves Peitzner
Creative Direction: Mirko Borsche
Creative Technologist: Davide Santini
Music / DJ: Benny Roeder