Artist and Creative Director
Artist and Creative Director
Freelance Design Director (with HUSH)
For Instagram’s headquarters in San Francisco, an interactive spatial installation was developed from initial concept through to production.
The work transforms a series of vertical light columns into a responsive environment driven by community-generated content. Visitors can select images and videos, which are translated into color, light, and motion across the entire space, turning individual choices into a collective spatial environment.
The installation is structured as both an active and passive experience. Within the interactive zone, selected content reshapes the environment in real time. Along the outer perimeter, a continuous field of light evolves throughout the day, creating a constantly shifting atmospheric presence.
The project required the development of concept, interaction, and spatial system across a multidisciplinary team, integrating content, technology, and spatial design into a unified environment.
Collaborators:
Design Agency: HUSH
Design Director: Yves Peitzner (freelance)