For Instagram’s new headquarters in downtown San Francisco, Yves Peitzner worked with HUSH as Design Director to create a large-scale installation that embodies the spirit of the platform—community, creativity, and endless exchange.
Towering columns of light transform the space into an immersive environment where visitors can move, explore, and capture their own perspectives. Conceived as both a place of encounter and a stage for expression, the installation turns digital culture into a tangible, architectural experience.
Here, people are not only surrounded by light and color—they become part of an infinite loop of creation and sharing, reflecting Instagram’s essence as a platform for human connection.
Collaborators:
Design Agency: HUSH
Design Director: Yves Peitzner (freelance)